Reba Joy

National WWII Museum

National WWII Museum


The National WWII Museum tells the story of the American experience in the war that changed the world—why it was fought, how it was won, and what it means today—so that all generations will understand the price of freedom and be inspired by what they learn.


I was brought on as the first Creative Director at The National WWII Museum. With that said, I needed to establish organization, file/asset management systems, structure, process, a visual tone and brand framework while leading a team of five, and supporting the larger team of fifteen.


As the Creative Director I am responsible for brand stewardship across all of the products we design + build. And we make it all from the visual design and implementation of websites, print ads, event collateral, photoshoots, concepting for broadcast + coordinate commercial shoots, emails and more along side my team.

Every product is a new opportunity to push our brand, reach our target audience, discover what resonates with them and continue the cycle, over and over again.


Things learned

  • How to support a team, meeting them with humanity.

  • Establishing and mending rapport internally and externally to create fruitful partners and stakeholders.

  • How to generate new thinking in an old system in terms of design and thought patterns.

  • Building our foundation, while evolving the brand.