Reba Joy

New Orleans Entrepreneur Week (NOEW)

New Orleans Entrepreneur Week


A festival celebrating innovation, forward thinking and the entrepreneurial movement in New Orleans.

NOEW Welcomes over 10,000 each year, and serves as a powerful platform for entrepreneurs at all stages to pitch their great ideas, and offer the opportunity to learn and network from thought leaders in the business world.


As a Art Director/Designer with a strong background in Advertising, I provided a more well rounded perspective to this team and product informing on tone/messaging in addition to design pathways, standards, best practices and asset organization to elevate the brand.


NOEW comprises over 200 unique pieces of collateral, spanning from website + mobile design, large format printing, animation, way-finding to publications and social media.


Things learned

  • How to organize the creative process for an organization. Prior to my arrival, there wasn't a process for intaking projects and tracking them through the creative process.

  • To refine language for our various audience segments.

  • To create design systems to aid in the flow of this event. This event took place across 5 different buildings in a three block radius, design systems were the glue that tied it all together.

  • To keep the user top of mind. Throughout the process of designing for the physical event and spaces I focused on making this complex event as simple as possible.