Reba Joy




Zatarain’s is a brand dedicated to honoring the authentic flavors of New Orleans. Bringing this one of a kind city to dinner tables across the country.


As the Art Director and Designer on this account, for Peter Mayer, I was tasked with designing a city wide campaign that took place in the Spring of 2016 commencing crawfish season. This campaign featured, Gorilla style takeover at pivotal intersections of town, featuring vinyl floor clings, projections on city buildings, out of home, print ads, animated banners, emails, and a dedicated tumblr page.


This project also allowed us to think of new ways to engage and activate our audience. Crafting ideas that would help them discover new ways to bring the rich flavors of Zatarain’s into their kitchen.


Spark Inspiration, a digital tool created to show the rich flavors, and culture that Zatarain’s can bring to your kitchen. The user selects the flavors and places that inspire them. From there recipes are created, based on the selected preferences, and the rest is history.


Things learned

  • How to stretch my skills, this season of life involved me wearing many roles within my team. Learning new skills, programs and ways of thinking daily.

  • How to strengthen products by co-creating with distant members of the organization. For example, walking through functionality to create the best end product with our in-house developers.